ING Commercial Bank makes a lot of successful deals, helping some of the worlds major brands realise their dreams and ambitions – and they wanted us to help communicate their client successes to the outside world.
Our task: Partnering with two other agencies, we created Proof of Performance, a fully integrated campaign driven by film and story supported by online, web and a global poster campaign.
Our challenge: We were responsible for creating the story for each campaign, defining visual style, all film content, photography and managing the clients.
The result: A campaign that travelled around the world
The reward: Gold for Integrated Campaign, Cannes
