Flickering Wall – The Storytelling Film Company

AMSTERDAM Veemarkt 135, 1019 CC Amsterdam NL +31 20 521 39 80


LONDON 46 New Broad Street, EC2M 1JH London

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We’re always looking for talented people to join the FLICKERING WALL team. Send your details and work to wendy@flickeringwall.com


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Dura Vermeer
The Achievers

#Campaign #CEO #Employee Communications #Online

“Look there! And there! And here, around the corner.” Wherever you look, you see what Dutch construction giant Dura Vermeer does every day. Homes and buildings for people to live in and work in, and thousands of kilometres of asphalt and rails that enable people move from one part of the country to another. Whether it’s houses, offices, roads, railway lines, bridges, or even moving a dyke in the city of Nijmegen: Dura Vermeer makes things happen.

The company has set out a clear ambition: to be a top-three innovator in its industry. And this family business isn’t waiting until the construction and engineering world reinvents itself – it’s taking the lead.

This theme, ‘Waarmakers’, forms the basis of the concept that PROOF and Dura Vermeer launch within the organisation. The idea is a nod to Dura Vermeer’s payoff: ‘waarmaken van ambities’, or ‘making ambitions come true’.

The success of the concept depends on it winning the full support of the organisation. And this starts with management. The concept launch therefore takes the form of a film featuring the company’s four Board members. Not interviews in an office, but out and about, visiting a number of iconic Dura Vermeer projects in and around Amsterdam. En route, they talk passionately, proudly and enthusiastically about Dura Vermeer’s strategy and how they want to work with everyone in the organisation to achieve the company’s ambitions.