ING Commercial Bank makes a lot of successful deals, helping some of the worlds major brands realise their dreams and ambitions – and they wanted us to help communicate their client successes to the outside world.
We created Proof of Performance, a fully integrated campaign driven by film and the story of their ING’s clients – fully supported by online, web and a global poster campaign.
We were responsible for creating the story for each campaign, defining visual style, all film content, photography and managing the clients.
A campaign that travelled around the world and a Gold at Cannes for best Integrated Campaign.
