When Jan took over at KPMG we helped create an entire campaign to put values and behaviour at the heart of the organisation. Central to the campaign was a long-form inteview with Jan and Yette hosted by Rens de Jong.
Employees sent in questions, video clips and thoughts that J and Yette responded to over the course of the 30 minute interview. Viewer could interact with the movie and click on the parts of the story they were most interested in… or sit back, much some popcorn and be immersed in the strategy and future of KPMG.
This is a highlight clip that gives you a sense of the film and how the interactivity worked.
You can view the case study on the whole campaign here: PROOF KPMG Case