Flickering Wall – The Storytelling Agency

AMSTERDAM Veemarkt 135, 1019 CC Amsterdam NL +31 20 760 46 00

 

LONDON 29 Throgmorton Street, London EC2N 2QP UK +44 207 947 4923

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Vacancies

We’re always looking for talented people to join the FLICKERING WALL team. Send your details and work to wendy@flickeringwall.com

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HEINEKEN
Sustainability & Marketing

The role of marketing in sustainability

#Heineken #Story #Sustainability

We worked with the sustainability team at HEINEKEN to create a series of interconnected stories that linked the HEIENEKEN’s innovations programmes, high sustainability values and the farmers, scientists and people that deliver the products. Our product was the new Zero % beer that was going on sale in Eastern Europe. Our challenge was to create the story around it and to ensure that both the sustainability and the innovation story were told.

We connected different people and wrote and interconnecting story that linked them together: the brewer, the farmer, the marketeer and the sales guy.

Shot throughout Europe, the film is used to communcate the passion for brewing and sustainability for all stakeholder groups.