Following a series of attempts to capture something of the personality, passion and humanity of their CEO, Achmea asked us for Straight Talk – a format we developed and have used for a number of clients.
Film had not been part of the repertoire – but were aware of the potential impact it could have.
We brought in our friend Rens de Jong to interview Willem in an elegant, simple environment.
The results were a great success with a very relaxd and comfortable CEO.
Because of the nature of the content – we can only show you still. Sorry.