ING commissioned us to make a film to introduce an event with the Prime Minister of Belgium. The subject was Quo Vadis Europe – or for those less up to speed with your latin, ‘where are you going Europe?’
Crisis is nothing new for Europe – we have consistently faced challenges and success, highlights and lowlights that been instrumental in shaping both culture and business. We told the story of a Europe that knows what it means to fail and know what it means to succeed. A continent that can stumble, pick itself up and rebuild.
The animation has been used extensively inside and outside the bank to tell a bigger story of crisis and success.