ING were looking for a way to unite 50,000 people around the world, to engage them with the business, the brand and the bank and to invite them to be part of the bigger story.
How do you create beautiful and effective global content on a budget?
How do you create content that people want to watch?
How do you inspire 50,000 people monthly?
We created TimeOrange – a place to tell your story.
We recruited 70 global reporters from around ING: trained them in how to tell a good story and gave them a crash course in filmmaking.
The result is an interactive website with new stories being posted daily and an audience of 22,000 people worldwide.
And so ING has a new breed of active storytellers, engaged viewers and a stronger internal brand than ever before.
The latest reporter to sign up is the CEO himself.
You can visit TimeOrange here